Our logo features a specially created revival of the earliest complete ‘sans-serif’ font, created by Vincent Figgins’ type foundry in the the mid-nineteenth century. In an era of Victorian flourish and decoration, the sans-serif was an innovation that heralded a new, functional approach for type design, in much the same way that Joseph Paxton’s Crystal Palace was a harbinger of modernism in architecture.
Quick links:
- RGB vector file
- CMYK vector file
- PNG pixel file
Access the current logo library here.
Vincent Figgins
Vincent Figgins was a type founder and philanthropist who lived in the Metropolitan Borough of Camberwell, which extended to what is now Crystal Palace Park. He is buried in Nunhead Cemetery, which connects with Crystal Palace via the Green Chain Walk. Figgins’ foundry was awarded medal at Great Exhibition 1851 and their Sans Serif was in early use within gift books for the Crystal Palace.
Our logotype is designed to be bold, punchy and legible at small sizes (there are a lot of letters in our name) and graphically strong enough to remain legible against imagery and textural backgrounds (albeit with great care). It is flexible and modern, rather than illustrative and graphically intransigent.
Care has been taken with its letterspacing and detail. It should therefore never be redrawn, remastered or altered. There are a small number of other recent digital versions of Figgins Sans Serif, less faithful to the original design: these or other alternatives should not be used.
We use our logo on all external-facing communications by the Trust (except those of CPPEL, which has its own logo). The colour of the logo can be adapted as needed, but new logos in the “logo library” have been and should be developed by Trustee Richard Smith.
The logotype has been created in RGB colours for screen uses and CMYK for print uses. Vector files may be scaled for use at any size. In circumstances when a pixel-based version of the logo is needed, PNG or GIF files should generally be preferred to JPEGs for the logo, to ensure accurate colours and crisp rendering. But as these are pixel-based file formats they should not be enlarged or used at more than 100% (i.e. relative to the file’s resolution—see guidance on image use at the end of this document).
Please do not crop or distort the logotype in any way; do not reduce it to any of its constituent parts; do not change colourways, other than as noted.
NB:
- please do not crop or distort the logotype in any way;
- our logo sits freely alongside other content, so should not be constrained within a box (which would then effectively become part of the logo);
- our name aligns to the left within the logo, which offers a natural point of alignment with supporting text and graphics.
Exclusion zone
When our logo is used, it is important that it stands out clearly and legibly. The cap height of our name defines an appropriate “exclusion zone”, which is the area that should be kept clear of other content. Avoiding the use of other elements within this area helps reduce visual competition.
The logos may be used against coloured backgrounds, as above, utilising our colour palette whenever possible. It may also be used against image backgrounds, as long as both the logo and the image are not detrimentally affected.
Always bear in mind the need for contrast between the logo and background.
Versions of the logotype
Different versions are required for different uses and some common variants have been created.
On screen
Use RGB colourways for screen implementations. Whenever possible use vector files (for screen use, these will usually be in .svg file type), which may be scaled for use at any size. In circumstances when a pixel-based version of the logo is needed, .png or .gif files should generally be preferred to JPEGs for the logo, to ensure accurate colours and crisp rendering. Pixel-based file formats should not be enlarged or used at more than 100% (i.e. relative to the file’s resolution), or it will appear pixellated or bitmapped.
In print
Use CMYK colourways for print uses. Whenever possible use vector files (for print, these will usually be in .pdf file type), which may be scaled for use at any size. If it is essential to use a pixel-based version of the logotype, only .tif files carry the appropriate CMYK colour information.
Bear in mind that automatic conversions of CMYK to RGB, and vice-versa, will not result in the correct colourways and therefore the logo will not match accompanying text or images that use those colourways correctly. See also the separate guidelines on image use.
“In support of” and “Supported by” logotypes
We cannot succeed in our mission without the support and engagement of a wide range of partners and we are grateful for the time, passion and commitment of partnerships such as this one. We know that people want to support the places that matter to them in their local areas and through this partnership we provide an easy and enjoyable mechanism for doing so. To help promote the partnership, and the difference the funds raised will make to park and all the people that enjoy it, we’re pleased to make available our ‘in support’ of logo and brand guidelines. We encourage o to display the ‘in support’ of logo in places that are easily visible and help you to promote the partnership on website, social media, physical signage/ posters and product labels.
Some simple guidelines for use:
- our logo should sit freely alongside other content, not be constrained within a box (which would then effectively become part of the logo);
- please do not crop or distort the logotype in any way, do not reduce it to any of its constituent parts and do not change colourways;
- our name aligns to the left within the logo, which offers a natural point of alignment with supporting text and graphics;
Vector files may be scaled for use at any size. In circumstances when a pixel-based version of the logo is needed, PNG or GIF files should generally be preferred to JPEGs for the logo, to ensure accurate colours and crisp rendering. But as these are pixel-based file formats they should not be enlarged or used at more than 100% (i.e. relative to the file’s resolution – see guidance on image use at the end of this document).
We help worthy organisations put on events for the community, either for free or at non-commercial rates, and it is important that our role in this is recognised.
We also grant use of the park for others to put on their own commercial events, which may not be to everyone’s taste. Accordingly, it is useful to remind the community that these events are an important revenue stream for the good work that we do.
In a nutshell, we ask the community to put up with the things they don’t like so that we can do the good things that they do. The following logotypes help us communicate this concisely (though additional information will often be helpful).
In promotional communications for forthcoming events we have agreed a level of graphic visibility. We expect to include our logo with the introductory statement, “in support of...”, to clarify our position relative to that of sponsors, partners, etc.
In circumstances where we are enabling or helping to fund events within the park – particularly those for the community or not-for-profit – we can use the “Supported by…” statement by way of qualification. This is intended for third-party use: where the events are our own, use our regular logotype to head and signpost ownership of the communications clearly.
